In some cases, the business blog has been sacrificed in favor of social media sites such as Facebook and Twitter. The business blog offers a lot of advantages, especially for the small and medium-sized business. Here’s 5 reasons your business should include a blog in its online marketing plan.1) Blogs are maintained and updated easily and quickly. Unlike websites, which may require a webmaster and some time to be updated and maintained, blogs can be set up so posts and articles can be added easily and quickly.2) Blogs can be flexible, fun and casual, allowing your business and your employees to show off their personalities. People like to do business with people, not corporations. Blogs should show off your business’ human side. People also like to do business with people they feel like they know. By using your blog to introduce you and your employees to potential customers, you’re making connections to customers.3) Search engines love blogs. Because blogs are updated on a regular basis, search engines love them and index them more quickly than they index websites. Since customers may find your blog quicker than they find your website, link your blog to your website to drive customers there.4) Blogs build credibility. Use your blog to show-off your expertise and knowledge and build credibility. Be sure to include information on your products and services that illustrates your expertise. Don’t forget to include industry news so visitors can see you’re knowledgeable not only about your own business but also about the industry as a whole. Also, include information about certifications, workshops and trainings your employees have completed to stay current in the industry. Again, this indicates your knowledge of the industry and builds your credibility with the client.5) Blogs build trust. Customers need to trust you in order to buy from you. Blogs allow for interaction between business owner and customer. Comment sections allow customers to ask questions and give opinions. Business owners can take advantage of that feature and show off their customer service skills. They can respond to customer comments and questions. They can write a blog post and ask for customer feedback. The possibilities are endless. And, each possibility helps build trust with visitors.A business blog can be an effective marketing tool that drives traffic to your website and customers to your door. Be sure to include it in your online marketing strategy.
By now, the stories are plentiful indicating the risks of rushing into a web presence only to find that you’ve made some costly mistakes. Blogging is a great advantage to many business owners, but is not as easy as just getting started. Use free website hosting, sometimes referred to as blog hosting, as a means of determining whether you should take the leap and develop a business blog.Look at the subject matter other free blogs focus on, whether it’s hobbies or travel or movie reviews. Choose a topic that you think you should blog about and set up a free blog. Since your goal is to determine whether you want to incorporate a business blog into your own Internet presence, stay away from subject matter that you wouldn’t want to be associated with your business reputation.Before you begin using your free blogging website hosting service, determine how easy it is to remove your blog from the web hosting handling the free blog. The best feature to look for is a “Delete” blog option.Once you’ve set up your blog using free web hosting, create a plan for your posts as you would with your business blog if you chose to create one. Begin with the frequency that you plan to post. Many blogs start with a spurt of activity because the blogger has something to communicate but quickly run out of things to discuss. Consider whether your ability to sustain your blogging efforts will best be supported by limiting your posts to once a week instead of a once-a-day approach.Determine whether your message will be better conveyed using another approach such as through a Facebook page or YouTube rather than undertaking a blog.Always address how much time it is taking for you to post. Whether it takes you an hour or a day to compose your blog post, this will take away time from your regular business activity.Consider how website hosting alternatives incorporate blogging options among their services in terms of cost and availability, as well as ease of adding a blog to your website.Website hosting service will offer a suite of add-ons and advice about how to include other web information on your site. You’ll want to examine how blogging is handled by website hosting companies you are considering. You will see that some web hosting services allow you to blog on your site and others have ways of installing your blog onto your website hosting account.Determine how quickly blogging becomes an unpleasant chore for you. You have enough business pressures without writing a blog because you think you should. By using a free website hosting service for blogs, you can assess whether blogging is really for you before you include a blog as part of your business efforts.Blogging can be a great part of your business marketing that you’ll want your web hosting service to be able to support. Before you decide to experiment with business blogging, consider using a free blogging web hosting service to determine whether blogging is for you.